Client: King Activision
Project: Candy Crush Maze at Mighty Hoopla
Delivery: The Cultivators were engaged to design and produce an experiential event at The Mighty Hoopla Festival in London. The team developed the concept of an interactive Maze that could surprise and delight (and gently confuse) the attendees whilst encouraging visitors to download and play Candy Crush.
The Maze was the living embodiment of the Candy Crush world with unusual surprises around every corner.
The Cultivators were also responsible for the VIP area at the festival as well as a number of inflatable drops during performances on the various stages throughout the festival.
Results: Open for 2 days, we had over 9000 guests through the maze, with closed to 6000 people using the in-maze interactive Photo Booth linked directly to social media.
Client Cirkle
Project Max Factor x Priyanka Universal Collection Launch
Client Ramsbury Single Estate
Project Mobile Trailer Bar
Delivery We designed and produced this trailer bar for the Ramsbury Single Estate brand to allow them to promote their gin and vodka serves at pop-up events across the country.
The styling of the bar was to be in-keeping with the brands Wiltshire Farm heritage with ‘modern-rustic’ designs cues and features that reflect the brand colours and aesthetics.
The mobile trailer features a fully working bar, sinks and ice wells with room for up to 5 bar staff as well as storage space and security features.
The Ramsbury Single Estate trailer bar debuted at the Taste of London Festival and plans to visit a number of festivals and events over the summer, this winter and well into next year.
Client Bobbi Brown
Brief Create an innovative and exciting out of home pop-up experience to celebrate the launch of the new Skin Corrector and Skin Concealer Sticks.
Delivery We produced the Pro-Artistry Studio. A NYC loft-inspired makeup studio where visitors could come and learn more about the collection, book appointments for makeovers as well as see tutorials from some of the UK’s leading MUA’s.
The studio was located at the Manchester Trafford Centre for 3 days.
Results 300 makeovers, over 3000 unique and engaged visits to the site and over 590 GWP.
Client Quorn
Project Recipe Development
Working with recipe developer, food writer and influencer Dom in The Kitchen, British vegetarian and vegan brand Quorn has commissioned a series of ongoing recipes and photography for their website and blog.
The recipe development includes the creation of the recipe itself as well as photography and reels on the Instagram.
The Cultivators design and produced the Ice Cream Van of Ice Cream Vans.
The Häagen-Dazs van delivered moments of joy nationwide by starting its journey in the heart of the capital at Boxpark Shoreditch on the 15th to 16th July, followed by a residence at Edinburgh’s hottest new shopping hotspot St James Quarter on the 23rd and 24th July.
With DJ decks on the rooftop and an oversized ‘Scoop of Scoops’, a sparkling scoop shaped see-saw for the whole family to enjoy, the exuberant and joyful vehicle created a modern take on a classic ice cream van, allowing consumers to be in the moment whilst making memories that will last a lifetime.
Resident celebrity DJs including Pixie Lott, Woody Cook and Arielle Free, took centre stage on top of the van playing the nation’s favourite high tempo dance tracks whilst consumers enjoyed their very own ultimate ice cream creations.
All the ice creams sold out over the UK tour!
To introduce this fun ice cream brand into the UK The Cultivators created the ultimate platform for people to ‘take it to the Extreme’ a catwalk. Not just any old catwalk. A Catwalk at Brighton Pride with a revolving stage at one end.
Client Cole & Mason
Project Recipe development and photography for Cole & Mason
Working with recipe developer, food writer and influencer Dom in The Kitchen, lifestyle and homeware brand Cole & Mason has commissioned a series of ongoing recipes and photography for their website and blog.
The recipe development includes the creation of the recipe itself as well as photography and reels on the Instagram.
A New York Taxi Cab filled with ice cream!
Client: Capture PR / Gala Bingo
Project: Cup of Tea dining pop-up
To celebrate the launch of a new commercial by the brand we created this pop-up dining experience on London’s South Bank. Each ‘hot air balloon’ table was situated within the ‘basket’ of the balloon where visitors could book ‘high-tea’ via Event Brite.
Over 3 days, the fully booked experience was a great success and offered tea and cake as well as live bingo games to those who dined.
Client Guylian Belgian Chocolates
Project Guylian Finishing Touches Jubilee ebook
Working with recipe developer, food writer and influencer Dom in The Kitchen, Belgian chocolate brand Guylian commissioned a series of recipes and photographs to appear in an ebook to celebrate the Queens Golden Jubilee.
The recipe development includes the creation of the recipe itself as well as photography and reels on the Instagram.
Client: Ardbeg
Project: Ardbeg Ice Scream Tour
Whisky lovers were in for a treat this Halloween as our monstrous creation rolled into towns across the UK where cities echoed with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months to build and has been created to pay homage to classic B-Movie beasts of the silver screen and serve exclusive devilish ice cream serves made with Ardbeg’s smoky single malt Scotch whisky.
The monstrous truck – complete with horns, tentacles and beady eyes – visited London, Glasgow and Edinburgh between 26th and 31st October, this Halloween.
The ice scream serves were created in partnership with the founder of renowned artisanal ice cream parlour Ruby Violet and include:
• Cookies & Scream: Ardbeg Wee Beastie ice cream sandwiched between charcoal cookies, coated in (optional) crunchy mealworms
• Ahhh, No! Bar: Lapsang Souchong ice cream with an Ardbeg An Oa caramel centre coated in white chocolate
• Ice Cream Groan: charcoal cone, filled with Ardbeg Ten smoky blackcurrant ice cream, topped with sour cherries and a brittle insect-flecked shard
The ice creams were available to buy from the Ice Scream truck where visitors could also book an exclusive 45-minute slot in a scary Monsters of Smoke ‘cage’ and indulge in ice and cocktails. The ‘cage’ is an extension of the Ice Scream horror truck and allows visitors to experience squeamishly smoky, exclusive cocktails.
Client DKB Household
Project Recipe development and photography
Working with recipe developer, food writer and influencer Dom in The Kitchen, lifestyle and homeware brand Zyliss has commissioned a series of ongoing recipes and photography for their website and blog.
The recipe development includes the creation of the recipe itself as well as photography and reels on the Instagram.
Client Wonderland Communications
Brief To create an epic stunt ‘moment’ to coincide with the launch of the Heinz Creme Egg Mayo that created social buzz and talkability.
Delivery We proposed, design and created the Heinz Creme Egg Mayo interaction billboard. A giant billboard positioned in a high-footfall area of London that clearly displayed the message of the collaboration between two of the nations favourite food products. A giant Cadbury Creme Egg and a giant jar of Heinz (Seriously) Good Mayonnaise feed into a central jar of the combined product via a series of pipes. The public were able to press a button at the bottom of the central jar that dispensed a sample of the product onto waffles.
Results Open for 3 days in April, just prior to Easter, we sampled to over 3750 people with over 22,000 people passing by and interacting with the billboard. There was a wide mix of radio, online and social media coverage with the full campaign reaching nearly at 300 million impressions.
Client Wonderland Comms for Kraft Heinz
Project Bull’s-Eye BBQ Sauce - Meat Massage Joint
We designed and produced The Meat Massage Joint - Turning a White Space Venue in the Truman Brewery, into an Authentic American BBQ Experience.
The first 150 lucky consumers were invited to sample 6 of the Bull’s-Eye BBQ Sauce range, with freshly cooked steak from the BBQ outside. Next Up a chat with our expert Butcher, to decide which cut of meat you would like to take home - Bavette, Ribe-eye or Pork Ribs. Then head upstairs to select your massage... mild rub down, deep tissue or trigger point - to give your meat the TLC - Tenderising Loving Care, it deserves.
While you wait for your meat to be massaged, take a seat at the bar and have a beer or chat to our Sauce experts and BBQ experts to make sure you know how to treat your meat when you get home for the bank holiday weekend!
Each guest left with a goody bag with a Bull’s-Eye t’shirt, cap, two full size bottles of Bull’s-Eye BBQ Sauce and your massaged meat in a branded cool bag, ready to BBQ.
Results We sampled 1600 portions over 2.5 live days, handing out 410 massaged and marinated cuts of meat!
Client Hunter PR
Brief TABASCO® Sauce is currently synonymous with a few items globally, such as oysters and Bloody Marys. Our client wanted to educate consumers to start thinking that sandwiches – and other mainstream foods – are also the perfect pairing for the sauce/condiment, continuing to freshen the brand in the UK (following many trendy restaurant partnerships) and bring it further into the contemporary food space.
Response We designed and created the TABASCO® Touring Sandwich Truck that, complete with giant 3D sandwich on top, toured the UK to deliver an early morning surprise to commuters in London’s Victoria train station, Leeds City Centre and Birmingham New Street Station.
Our team delivered the Max’s Morning Reviver sandwich samples to nearly 2000 lucky (and no doubt hung-over) commuters along with a glass of delicious Virgin Mary with DIY garnishes.
The Why With new research revealing that almost 14 million Brits will be craving a humble breakfast sandwich the morning after a big night out this season, the UK’s best-selling hot sauce brand partnered with the sandwich impresario Max Halley, to create Max’s Morning Reviver x TABASCO® Sauce.
