cultivating fresh thinking
Client: Ardbeg
Project: Ardbeg Ice Scream Tour
Whisky lovers were in for a treat this Halloween as our monstrous creation rolled into towns across the UK where cities echoed with the chimes of a specially commissioned ‘ice scream’ horror truck. The vehicle took three months to build and has been created to pay homage to classic B-Movie beasts of the silver screen and serve exclusive devilish ice cream serves made with Ardbeg’s smoky single malt Scotch whisky.
The monstrous truck – complete with horns, tentacles and beady eyes – visited London, Glasgow and Edinburgh between 26th and 31st October, this Halloween.
The ice scream serves were created in partnership with the founder of renowned artisanal ice cream parlour Ruby Violet and include:
• Cookies & Scream: Ardbeg Wee Beastie ice cream sandwiched between charcoal cookies, coated in (optional) crunchy mealworms
• Ahhh, No! Bar: Lapsang Souchong ice cream with an Ardbeg An Oa caramel centre coated in white chocolate
• Ice Cream Groan: charcoal cone, filled with Ardbeg Ten smoky blackcurrant ice cream, topped with sour cherries and a brittle insect-flecked shard
The ice creams were available to buy from the Ice Scream truck where visitors could also book an exclusive 45-minute slot in a scary Monsters of Smoke ‘cage’ and indulge in ice and cocktails. The ‘cage’ is an extension of the Ice Scream horror truck and allows visitors to experience squeamishly smoky, exclusive cocktails.