The Cultivators designed and produced the Ice Cream Van of Ice Cream Vans.
The Häagen-Dazs van delivered moments of joy nationwide by starting its journey in the heart of the capital at Boxpark Shoreditch on the 15th to 16th July, followed by a residence at Edinburgh’s hottest new shopping hotspot St James Quarter on the 23rd and 24th July.
With DJ decks on the rooftop and an oversized ‘Scoop of Scoops’, a sparkling scoop shaped see-saw for the whole family to enjoy, the exuberant and joyful vehicle created a modern take on a classic ice cream van, allowing consumers to be in the moment whilst making memories that will last a lifetime.
Resident celebrity DJs including Pixie Lott, Woody Cook and Arielle Free, took centre stage on top of the van playing the nation’s favourite high tempo dance tracks whilst consumers enjoyed their very own ultimate ice cream creations.
All the ice creams sold out over the UK tour!
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